From the 1970s through to the early 1980s, he created many successful campaigns in shoe manufacturing, engineering, camping and caravanning, insurance, before becoming heavily involved in personal computer and software industries in 1982.

He created several internet-driven initiatives designed to assist in improvement of patient-centric health information, self-management and Family Caregiver empowerment, and was directly responsible for some of the internet’s first health information libraries.

He was also heavily involved in sports marketing, including the Los Angeles OIympics for Visa in 1984, creating the direct marketing for the British Grand Prix for eight years, and also created the whole of the extensive marketing exercise that brought Euro 96 to England, by bringing together his clients HSBC, Green Flag and the Football Association to involve almost 40 companies, with 1,800 branches of HSBC being the only outlets that visitors could access Euro 96 tickets.

His healthcare-centric projects included the UK’s first triage assessment software for primary care, preceding the NHS 111 Service, creating the first retail-linked health information websites, delivered

through retail and pharmacy, Europe’s first multi-level health informatics portal with Universities in London, Maastricht and Bangalore, India, where he also worked to create an office with

qualified GPs to produce the initial content for Fact Sheets used worldwide. He was invited by the renowned Professor Prakesh Shetty to be Guest Lecturer in Health Informatics at the London School of Health and Tropical Medicine in the early 90s.

His work eventually took him back to Canada where he became Chairman of both the Heart Telematics Publications Committee of G8 in Vancouver, BC, Canada and the Marketing Committee of the G7/G8 Health Informatics Group in Toronto, Canada and Rome, Italy.

He then devoted much of his time and effort in the research of Stem Cells and their potential to save lives continually through a very simple and straightforward method of collection and cryogenic storage.

He fought in vain for several years to get the Government to introduce a scheme whereby every child born in England and Wales would have their umbilical cord blood removed from them shortly after birth in a totally painless procedure, to harvest their pluripotent stem cells, which could literally transmogrify into any type of cell in the body, so that the child and potentially their siblings and parents, could be cured of any number of lethal illnesses and diseases using the potential of their own body’s natural resources.